Purism

Purism

Beautiful, Secure, Privacy-Respecting Laptops, Tablets, PCs, and Phones
Purism

Recently, the EU Data Act was officially enacted — and with it, a new era of enforceable digital rights. Where the GDPR set the policy framework, the Data Act demands proof: verifiable, auditable systems that deliver true data portability, secure interoperability, and privacy‑by‑design across sectors.

For many companies, this will be a scramble to comply with the new law. Retrofitting proprietary and opaque architectures to meet the Act’s evidentiary burden will mean years of engineering debt and compliance theater.

For Purism, it’s already built in.

The Act’s mandates aren’t features we have to bolt on; they’re the DNA of our products and governance model. Our hardware and software stacks are open and auditable end-to-end, making it trivial to demonstrate compliance. We design to avoid lock-in, so portability and interoperability are natural outcomes, not compliance projects. And because we minimize collection, compartmentalize storage, and give users cryptographic control over their own data, “privacy by design” isn’t a marketing slogan — it’s the blueprint we’ve been building from day one.

The EU Data Act is, in many ways, a regulatory validation of Purism’s founding principles. While others are racing to catch up, we’re already living in the regulatory future — and showing both regulators and customers what operationalized trust looks like.

Meanwhile, in the United States…

The week of September 15, 2025, marks another milestone: the continued roll‑out of a patchwork of U.S. state privacy laws. In the absence of a comprehensive federal standard, states are filling the void — each with its own definitions, thresholds, and enforcement mechanisms. The statutes taking effect this week are part of a staggered implementation of laws passed earlier this year, with effective dates stretching from July through October.

For businesses, this fragmentation means complexity: compliance teams juggling fifty shades of “personal data” and a shifting mosaic of obligations.

For Purism, the story is simpler. We don’t build to the lowest common denominator of the law; we build to the highest standard of the user’s rights. Privacy isn’t a feature we switch on for certain jurisdictions — it’s baked into every device, every service, every line of code. Whether you’re in Brussels, Boston, or Boise, you get the same protections, because our architecture doesn’t know how to discriminate by ZIP code.

Takeaways

The EU Data Act and the U.S. state-by-state privacy wave are two sides of the same coin: a global recognition that trust in technology must be earned through design, not declared through policy.

Purism’s role is to prove — in code, in hardware, and in governance — that privacy, portability, and interoperability are not burdens to be met, but baselines to be exceeded.  While others retrofit, we lead. While others comply, we embody.

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