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Purism AweSIM: A Privacy Shield in the Wake of AT&T Data Breaches

AT&T was found liable to pay customers an estimated $177M to resolve multiple lawsuits stemming from two separate data breaches – March 30 and July 12, 2024. Both breaches exposed huge amounts of Personal Identifiable Information (PII) to the public.

These two breaches represent much more than the typical security incident, — they were a full‑scale privacy implosion. Two separate events, two different breach vectors, one result: millions of complete identity dossiers released into permanent circulation. Social Security numbers, account passcodes, and call metadata were all released to the public.

Background and Purism’s AweSIM

Most major cellular carriers seek to build unified customer profiles — stitching together your name, billing info, device identifiers, and behavioral patterns to track you across devices and monetize your movements. It’s a data monetization model that’s happening without meaningful user consent.

At Purism, we reject that model outright. Librem AweSIM was designed to break the link between your identity and your mobile activity. When you activate service through Purism, your phone number is registered under our name — not yours — shielding your personal and financial data from carriers and data brokers alike. That means by default you start with no targeted ads, no behavioral profiling, and no silent aggregation of your digital footprint.

This isn’t just a privacy feature — it’s a structural firewall against the telecom industry’s data extraction economy. By removing your name from the carrier’s ledger and never sharing it to data brokers, we ensure your mobile presence remains yours alone. No cross-device tracking. No ad targeting. No compromise.

In short: where others build identifiers to sell you, we build barriers to protect you. That’s the Purism difference.

AT&T Hacks: A More Detailed Look At What Went Wrong

  • Excessive Retention of Sensitive Data — AT&T kept Social Security numbers, account passcodes, and legacy customer records for years after accounts were closed, violating data minimization and timely deletion principles.
  • Poor Vendor Data Governance — A third‑party cloud provider stored live, linkable call and text metadata without end‑to‑end encryption under AT&T’s own key control, creating an unnecessary attack surface.
  • Identity–Activity Coupling — Personal Identifiable Information (PII) was stored alongside behavioral metadata, increasing re‑identification risk and breaking data segregation principles.
  • Lack of Least Privilege and Segmented Access — Attackers were able to extract large datasets in a single go, indicating weak access controls.
  • Reactive Security Posture — Systemic weaknesses were only disclosed or addressed after data surfaced in the public, showing inadequate intrusion detection and anomaly monitoring.

The Purism Approach

This is exactly the scenario Purism designs against. We treat personal data as a liability, minimizing collection, enforcing cryptographic separation between identifiers and activity, and purging aggressively when it’s no longer needed. We do not want your data, we use the minimum we need to provide you the products and services requested, it is your digital life and you should be in complete control of it.

Learn more:  https://puri.sm/products/librem-awesim/

Purism Products and Availability Chart

 ModelStatusLead Time 
USB Security Token Purism Librem KeyLibrem Key

(Made in USA)
In Stock
($59+)
10 business days
Purism Liberty Phone with Made in USA ElectronicsLiberty Phone
(Made in USA Electronics)
In Stock
($1,999+)
4GB/128GB
10 business days
Librem 5In Stock
($799+)
3GB/32GB
10 business days
Librem 11In Stock
($999+)
8GB/1TB
10 business days
Most Secure Laptop Purism Librem 14Librem 14Out of stockNew Version in Development
Most Secure PC Purism Librem Mini
Librem MiniOut of stockNew Version in Development
Most Secure Server Purism Librem ServersLibrem ServerIn Stock
($2,999+)
45 business days
Purism Librem PQC EncryptorLibrem PQC EncryptorAvailable Now, contact sales@puri.sm90 business days
Purism Librem PQC Comms ServerLibrem PQC Comms ServerAvailable Now, contact sales@puri.sm90 business days
The current product and shipping chart of Purism products, updated on Aug 20th, 2025

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